The 2025 Retail Holiday Guide to AI and Customer Data

Black Friday and Cyber Monday are more than just revenue spikes. They’re the ultimate test of your brand’s customer understanding, data readiness, and operational agility.

This year, new challenges are colliding: tighter consumer budgets, fragile confidence, and the first holiday season where AI is shaping sales at scale.

To win in this environment, retailers need more than clever promotions – they need a unified view of every customer and the ability to act on that insight in real time.

In this guide, you’ll explore how to:

• Unify real-time customer profiles to anticipate holiday demand and personalize campaigns across every channel

• Leverage AI-powered insights to predict buying behavior, price sensitivities, and post-holiday engagement opportunities

• Design smarter promotions that balance perceived value with profitability amid shifting consumer sentiment

• Turn Black Friday data into 2026 strategy, from inventory optimization to loyalty reactivation

• Build an AI-ready data foundation that powers identity resolution, real-time profiles, and intelligent activation year-round 

Get the guide to learn how to combine AI and customer data to turn every sales event into a growth engine.