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Case Study

The Bouqs uses segmentation to increase total revenue on peak holiday by 45% and total orders by 64%


By integrating predictive analytics and intelligence, The Bouqs Co increased revenue and customer loyalty by having:

  • A data-driven strategy to personalize their customers’ experiences customer from drip campaigns to holiday campaigns

  • A targeted social media marketing for key segments

  • An understanding of what levers to pull specific to seasonal business peaks


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