With the degradation of third-party cookies reshaping the advertising ecosystem, marketers must be able to harness the power of first-party data if they want effective targeting and the power to personalize customer experiences.
Watch as we explore the strategies and insights that will help you adapt and thrive in the new era of digital advertising.
You’ll learn about:
The specific challenges posed by the deprecation of third-party cookies
Innovative technologies and solutions that enable a cookie-less approach
The benefits of using first-party data to identify and engage valuable customers
The emerging trend of advertising on retail media networks
