For the first installment of The Economics of Data digital event series, we are hosting a learning session focused on repairing what can be the biggest money pit in a marketing org: The Paid Media Strategy.
Watch to learn where the biggest cash leaks are, how to fix them, and what to watch for in the world of paid media.
What You'll Learn:
The degradation of third-party data, and how to ACTUALLY end your reliance on third-party cookies
The economics of high-value customers are at the center of your paid strategy
An emerging trend: retailer media networks