The Importance of Nailing the Customer Profile in the Future of AI Agents

AI Agents Are Here - But They’re Only as Smart as Your Data

AI Agents are changing how brands interact with customers. Unlike traditional AI tools that just understand and respond, Agents can take action - rescheduling appointments, issuing refunds, and delivering tailored experiences in real time.

But for AI Agents to work, they need more than powerful models. They need trustworthy, connected data.

Here’s what your data foundation needs to be AI-ready:

• Modern data ingestion: Agentic systems need fast, context-rich inputs to act in real time.

• Unified customer profiles: Combine deterministic and probabilistic identity matching to reflect the full customer journey.

• Flexible attributes: Enable each agent to see a tailored view of the same customer without overwriting core data.

• Real-time API access: Agents can’t wait. Your data has to keep pace with every interaction.

With 57% of leadership teams already investing in AI, the brands that prioritize their data foundations now will personalize better, automate smarter, and win long-term loyalty.

Download the guide to learn how to build a data foundation that’s ready for intelligent action.