Third-party data is deprecating and signal loss is everywhere. Now what?
First, don’t worry — you don’t need to be left high and dry when it comes to insight-driven paid media ad targeting and measurement.
The digital advertising ecosystem “grew up” with a reliance on third-party cookies, so their demise is reshaping much of how marketing and advertising works.
At the same time, technologies and methods to make better use of consented first-party data now offer even better solutions than third-party identifier-based marketing that can actually give you more control of your customer retention and acquisition.
With budget monitoring and justification of ad spend under the microscope more than ever, this presents a big opportunity for your brand.
So, where do you start? In this guide, you’ll learn:
The four major trends to guide your first-party data strategy
How to make the most of first-party data to strengthen your position
What you need to do today to optimize your paid ad spend
The death of third-party isn’t the end of the world for your paid media advertising. Survive and thrive: Download the guide for more details.