A customer data platform is at the heart of the most cutting edge, customer-centric digital programs at leading financial institutions. This platform should clean, connect and share customer data so the business lines that need it most can create distinctive and relevant experiences. Amperity’s Jill Meuzelaar details the four key features banks should look for in a customer data platform, as well as common issues they may encounter when evaluating a current or prospective system.
How to Connect Customer Data
Incorporating Flexibility for Maximum Functionality
Avoiding Common Pitfalls