The Case for a Unified Customer Data Foundation
Customer data platforms (CDPs) are broadly understood as a marketer’s tool, but their true value extends well beyond the rationale of incremental marketing effectiveness.
This on-demand webinar, moderated by LUMA Partners Co-founder Brian Anderson, dives into how Alaska Airlines and DICK’S Sporting Goods are using their customer data to drive internal engagement, prove value, and create next-level experiences for their customers.
Watch to learn how a unified customer data foundation has allowed these brands to:
Use data to drive more strategic business and marketing decisions
Communicate metrics and success to executives and other key stakeholders
Eliminate busy work for marketing organizations
Pivot quickly in an unexpected market