Delivering greater ROI on the marketing budget is the top objective for 2023 according to DMI. But audience sizes and match rates are declining because retail brands are not sending ad platforms the right data to find customers on their networks.
Join Amperity and Microsoft to learn how we help increase ROAS by fueling AdTech platforms with the largest surface area of data to match against. This allows ad partners to maximize their reach because they have more and better data to go out and find customers.
In this webinar, you’ll learn:
How to increase addressable audiences across ad platforms
How to increase match rates in Microsoft Advertising
How to keep track of every customer using first-party, second-party, and third-party data
How to acquire new customers that are just like your best customers