On-demand Webinar

How Retail Marketers Can Acquire More Customers for Less with 1st-Party Data

Featuring Azure, Microsoft Advertising, and Accenture.

Delivering greater ROI on the marketing budget is the top objective for 2023 according to DMI. But audience sizes and match rates are declining because retail brands are not sending ad platforms the right data to find customers on their networks. Join Amperity and Microsoft to learn how we help increase ROAS by fueling AdTech platforms with the largest surface area of data to match against. This allows ad partners to maximize their reach because they have more and better data to go out and find customers. In this webinar, you’ll learn: 

  • How to increase addressable audiences across ad platforms  

  • How to increase match rates in Microsoft Advertising  

  • How to keep track of every customer using first-party, second-party, and third-party data  

  • How to acquire new customers that are just like your best customers

Watch Now