On-demand Webinar

Transforming Customer Acquisition With AI: First-Party Data Is Key


Digital advertising is facing a major turning point. The weakening of third-party signals and the strengthening of privacy regulations are shrinking programmatic audience sizes and limiting advertisers’ access to essential target data. 

What can marketing leaders do next? 

Hear from Jason Perocho, VP of Product Marketing at Amperity, in conversation with Matthew Hogg, SVP of Partnerships at Criteo, as they examine how brands can use AI and machine learning to take control of freely-given and owned customer data to deliver exceptional results. 

Key Topics Covered:

  • Why innovative leaders are deciding to own their customer identity foundation

  • How AI-driven strategies power revenue growth, optimize ROAS, enhance customer acquisition, and unify customer journeys across owned and paid media

  • What are the available options for digital advertisers, including as data lakes, data clean rooms, customer data platforms and first- and second-party data sharing

Register now and access this webinar on-demand.

Watch Now