Unlocking True Paid Media Impact with Amperity & The Trade Desk

Today’s marketers are up against fragmented data and limited cross-channel visibility, making it difficult to understand the true impact of paid media investment. Without a clear connection between ad exposure and conversions, there’s a critical blind spot in performance optimization and strategic spending decisions.

Amperity, in partnership with The Trade Desk, solves this with person-level attribution powered by UID 2.0 and Raw Events Data Stream (REDS). This integration provides granular insights into which ads, across inventory channels such as CTV or Display, drive online and offline conversions—helping you refine targeting, allocate budget more effectively, and prove real business impact.

In this deminar, you’ll learn

• Why person-level attribution is an advertisers’ competitive advantage in today’s fragmented data landscape

• Real-world use cases from brands leveraging this integration

• How The Trade Desk + Amperity integration connects impressions to conversions and what it unlocks for brands

• What is on the horizon for media measurement and what brands can do now to accelerate their measurement strategy 

Reserve your spot to learn how to close the attribution gap and drive smarter media decisions