Lead Data Scientist from Starbucks Alexander Smith joins Chris Jones, SVP of Product at Amperity, and David Raab, Founder of the CDP Institute for a deep dive discussion on how machine learning is the key to building a comprehensive view of the customer, even when data is messy or fragmented and when records that lack linking keys across systems. This webinar focuses on best practices for unifying real-world customer data from a variety of systems, and opportunities for personalization and targeting that a unified customer profile unlocks.