Platform Management & Support
In addition to the scope of service included in the Core Services above, Amperity will provide:
Support of technical issues related to data flows or front-end functionality
Up to weekly partnership check-in to oversee ongoing initiatives, platform work and technical solutioning, and Premium Services initiatives
Front-end management and use of Amperity platform (create/change/remove segments and orchestrations) on Customer’s behalf, limited to the platform tasks listed below:
Ingest a reference table / adhoc upload
Configure a new data source end-to-end (noting exclusions at bottom)
Add or change source or destination credentials (plus any analysis of how that changes the shape of Customer's data)
Adjust semantic tags on data sources
Add, change, or remove a custom domain table / domain transform
Add, change, or remove any custom attributes
Add, change, or remove custom database tables or databases
Configure database exports
Adjust merge rules in the C360
Add, change, or remove SLA segments
Add, change, or remove destinations and templates from existing connector library
Adjust automation timing on ingest or egress
Customer Data Activation for Customer Analytics and Marketing:
Build and view segments in visual segment editor (Amp360 or AmpIQ)
Build and view segments in SQL segment editor (Amp360)
Send / orchestrate segments to downstream destinations
Orchestrate data from Amperity into BI tool
Egress data from Amperity
Manually pull custom KPIs and reporting
Manually calculate the impact of better data and/or AmpID
Add / modify C360 attributes
Add / modify databases for analysis
Build orchestrations of data (e.g. outbound feeds)
Add a Lookup table
Amperity will make attempts to provide Customer with named support (i.e. from one or more consistent individual Amperity employee(s), depending on the volume of work required) and post-implementation managed maintenance and configuration of Amperity platform on Customer’s behalf, as permitted by resource availability determined by Amperity.
Amperity will provide Customer with ongoing consulting and advisory on business applications of the Amperity platform in the areas of customer analytics and marketing activation of customer data. As with Ongoing Platform Management & Support, all services included in this category of Premium Services are incremental and additional to those included in Core Services.
Amperity Strategic Services include the following:
Marketing Program Design and Advisory Support
Amperity will support Customer with up to four working sessions per year (each working session limited to 8 hours) which includes:
Customer segment insights to guide marketing program design
Marketing program design best practices, with the support of case studies and design examples
Recommended approaches to initial test design and program success measurement
Post-campaign results analysis and interpretation from AmpIQ’s Campaigns feature, including additional optimization recommendations
Ongoing Marketing Advisory and Collaboration
Up to one scheduled session per week between a member of Amperity's CRM Consulting team and Customer to support Customer’s initiative design, launch and optimization, review omnichannel marketing calendar(s) and provide guidance on audience strategy for Customer’s planned marketing campaigns
Upon request, a member of Amperity’s CRM Consulting team will make themselves available to Customer’s media agency or other marketing partners to review best practices
Campaign Execution within the AmpIQ Platform
Execution of up to a combination of 50 segments or campaigns per month, where execution includes all or a part of the components of a single campaign workflow.
Customer Analytics Support
An Amperity Customer Data Analyst will host up to one working session per month with Customer’s parallel team as scheduled between Amperity and Customer.
Customer Analytics Consulting
A member of Amperity’s Customer Analytics team will be available to provide consultation and work products, above and beyond other services described above, for up to 150 hours per year (unless otherwise noted in an Order Form). Customer Analytics Consulting hours do not accumulate or roll over to the next year if not used. Customer Analytics Consulting may be used on projects including but not limited to the following:
Projects pertinent to Customer’s business needs and strategy
Working sessions as mutually agreed between the parties (e.g. additional workshop(s))
Supporting Customer’s analytics questions as they arise in the normal course of business
Amperity does not provide specific SLAs per task within Premium Services. Amperity will, in good faith, make reasonable efforts to respond to a Customer request or inquiry related to Premium Services within one business day of receipt. Amperity reserves the right to limit the number of hours of Premium Services provided to Customer in its sole discretion to 40 hours during any given month.
Excluded from Core and Premium Services
For the avoidance of doubt, Core and Premium Services do not include implementation changes such as those listed below. These additional services may require additional subscription and related fees under a mutually agreeable Order Form:
Changes or new data source(s) that require the building of a new machine learning model (i.e. adding a new source that requires Stitch configuration and QA)
Building a new connector
Advanced configurations: SSO, GDPR/CCPA-related configurations, Householding configurations, advanced connectors requiring configuration by Amperity, AmpID/Stitch and/or Amp360/Database updates
These service packages also exclude marketing activity on third party / other platforms for marketing execution (such as social media platforms), as well as the aspects of orchestration and connector configuration requiring access to customer infrastructure or third-party services not shared with Amperity (e.g. additional implementation work). These services may require additional subscription and related fees under a mutually agreeable Order Form.
In providing the Professional Services, Amperity may require access and use of Customer’s third party service(s)/tools (e.g. Tableau) (a “Provider”) as applicable, and Customer hereby consents and authorizes Amperity access and use of such Provider to perform Professional Services on Customer’s behalf upon granting of such access. In addition, Customer acknowledges that where delivery of Professional Services depends upon Amperity’s use of Amperity-managed Providers to analyze Customer’s non-PII Customer Data, Customer hereby consents and authorizes Amperity to use such Provider(s) to perform Professional Services on Customer’s behalf. Amperity shall not be liable to deliver such Professional Services for Customer’s failure to provide such consent to a Provider.