Cart abandonment is one of the most recoverable revenue problems in retail, and one of the most frequently mishandled. Most recovery campaigns fire on a single signal: a browser session that ended without a purchase. They have no way to check whether that customer converted on a different device, used a different email, or walked into a store and bought it in person. The result is abandoned cart emails landing in the inbox of customers who already bought, and genuine abandoners who get a generic nudge instead of the specific reassurance they needed to complete the purchase.
The Amperity Approach
Amperity pairs real-time event tracking with a complete view of the customer, so every recovery trigger is qualified against what that person actually did across every channel before a single message goes out.
Know whether it’s actually abandoned before you say so. Every abandonment event is checked against a trusted, unified customer profile before triggering a recovery journey. If the customer converted through a different email, on another device, or in a physical store, suppression kicks in immediately.
From exit event to personalized outreach in minutes. Streaming ingest and real-time activation capture the exit event and trigger a response through your marketing automation tools while intent is still high.
A consistent recovery experience across every channel. Whether the right touchpoint is a push notification for a mobile user or a tailored social ad for a desktop shopper, the recovery journey is coordinated across channels rather than firing independently from disconnected systems.
How to Get Started
Ingest: Capture cart additions, selected inventory, pricing, purchase details entered, and exit events with millisecond precision.
Monitor: Track purchase completion within a specified window, typically 3 to 15 minutes, and for travel use cases, identify exactly where the customer dropped off in the booking funnel, whether at payment, traveler info, or extras.
Activate: Trigger a personalized journey featuring the abandoned cart contents, relevant product recommendations, or for travel customers, loyalty status and VIP offers tailored to where they dropped off.
Suppress: Use event and profile suppression to exclude customers who convert mid-stream, unsubscribe, or meet other exclusion criteria before any message goes out.
Measure: Track recovery rate and revenue recovered. Prove the ROI. Repeat what works.
The revenue is there. It just needs the right message at the right moment, sent to the right person.
See how Amperity helps brands recover abandoned carts with the identity accuracy and real-time speed to reach customers while their intent is still high.