“We’re finding connections in our data where there are no unique identifiers. Without the power of Amperity’s algorithms, those connections would remain hidden and the data would go to waste.”
Michael Relich (fmr.) COO Lucky Brand
Value from customer data begins with sorting out customer identity
In this Expert Angles video, Caleb Benningfield, Principal Architect at Amperity, breaks down why identity resolution is crucial to marketing success.