Unleash results that can only be achieved with the most trusted and up-to-date customer view
“We’re finding connections in our data where there are no unique identifiers. Without the power of Amperity’s algorithms, those connections would remain hidden and the data would go to waste.”
Michael Relich (fmr.) COO Lucky Brand
Data is messy, and traditional identity resolution methods don’t address the root cause
Customer data will always be messy
Customers provide businesses with a wealth of information, but their Personal Identifiable Information (PII) is often inaccurate because it’s scattered across systems that don't talk to each other. Connecting that data uncovers a world of insight and opportunity.
Many customers are anonymous
Your best customers don’t always identify themselves when they interact with your brand and even brands’ with strong loyalty programs struggle with bringing known customers on board.
Investments in data are expensive & often lacking
Digital transformations require massive investments in infrastructure, storage, SAAS platforms, and data scientists, but even with the substantial resources, 87% of efforts fail.
Traditional identity resolution is limited
Deterministic matching alone is insufficient, leading to misidentified customers, suboptimal insights, and missed opportunities.
Deterministic-only approaches can erode data quality
Rigid, rules-based approaches to matching data cannot account for less than perfect matches and can lead to duplicate records and incorrect merges.
Amperity combines over 45 identity resolution algorithms
Amperity's multi-patented, AI-powered approach resolves identities accurately and holistically on a daily basis, unifying records that other approaches routinely over- and under-connect.
The new approach to identity resolution
Accurate
Our multi-patented solution uses AI and machine learning combined with deterministic matching at scale to deliver an unrivaled customer foundation.
Complete
Detailed profiles informed by historical, transactional, and behavioral data paint a picture of a customer’s experience.
Accessible
Democratized contextual access across a company gives team members from all departments the view they need to accomplish what they need to do.
Create a customer foundation you can finally trust
All your data, easily ingested and ready to use
Amperity’s schema-free data ingestion makes it quick and easy to extract your data from any system, in any format, and then resolve identities without the need to define match rules.
Confidence through transparency and flexibility
No black-box, hard-to-audit legacy rules-based approach here. Amperity delivers the gold standard in unified customer profiles, and delivers transparency every step of the way.
Integrations and services that work with you
Amperity turns your customer data into value—hydrating your entire tech stack ecosystem and enhancing every tool with its unified view.
Video
Value from customer data begins with sorting out customer identity
In this Expert Angles video, Caleb Benningfield, Principal Architect at Amperity, breaks down why identity resolution is crucial to marketing success.
