SEATTLE — June 26, 2024 — Amperity, the first AI-powered Lakehouse customer data platform (CDP), today announced it has been named a finalist of the Microsoft Retail & Consumer Goods 2024 Microsoft Partner of the Year Award. The company was honored among a global field of top Microsoft partners for demonstrating excellence in innovation and implementation of customer solutions based on Microsoft technology.
In today's market, retailers must offer meaningful experiences to encourage customers to share data in exchange for personalized offerings. Leveraging first-party data builds loyalty, reduces churn, and maximizes lifetime value. Retailers need current customer data analytics to shape future omnichannel experiences, fostering pre- and post-purchase engagement and brand advocacy. Amperity and Azure together empower retailers to achieve these goals, transforming customer relationships through data-driven insights and personalization.
"We are incredibly honored and grateful to be named a finalist for the Retail & Consumer Goods Partner of the Year by Microsoft. This award is a reflection of the transformative impact our partnership has had on our mutual customers," said Curt Lockton, SVP of Strategic Partnerships at Amperity. "The synergy between Amperity and Microsoft is pushing the boundaries of AI-driven customer experiences, and empowering brands to harness the full potential of their data to understand their customers, deliver personalized experiences and drive revenue."
Amperity was recognized for providing outstanding solutions and services in Retail & Consumer Goods. The Microsoft Retail & Consumer Goods Partner of the Year Award recognizes partner organizations that provide unique and innovative services and solutions to retail and consumer goods customers using Microsoft technologies. The award also considers the overall partnership with Microsoft, revenue, and feature adoption across the Microsoft Advertising Network. A successful entry demonstrates industry knowledge and expertise, as well as consistent, high-quality marketing solutions.
“Congratulations to the winners and finalists of the 2024 Microsoft Partner of the Year Awards!” said Nicole Dezen, Chief Partner Officer and Corporate Vice President at Microsoft. “The momentum generated by numerous AI & Copilot announcements this year fueled innovation from our partners, enabling groundbreaking services and solutions to customers. I am inspired by the capability and creativity in our partner ecosystem and this year's winners beautifully demonstrate the best of what’s possible with AI and the Microsoft Cloud.”
The Microsoft Partner of the Year Awards recognize Microsoft partners that have developed and delivered outstanding Microsoft Cloud applications, services, devices, and AI innovation during the past year. Awards were classified in various categories, with honorees chosen from more than 4,700 nominations from more than 100 countries. Learn more about the Amperity and Microsoft partnership here.
About Amperity
Amperity's Customer Data Cloud empowers brands to transform raw customer data into strategic business assets with unprecedented speed and accuracy. Through AI-powered identity resolution, customizable data models, and intelligent automation, Amperity helps technologists eliminate data bottlenecks and accelerate business impact. More than 400 leading brands worldwide, including Alaska Airlines, DICK'S Sporting Goods, BECU, Planet Fitness, and Wyndham Hotels & Resorts, rely on Amperity to drive customer insights and revenue growth. Founded in 2016, Amperity operates globally with offices in Seattle, New York City, London, and Melbourne. For more information, visit amperity.com or follow us on LinkedIn, X, Facebook and Instagram.