December 12, 2022 | 1 min read

Reckitt Selects Amperity to Maximize the Value of First-Party Data at Scale

Global consumer products company behind Lysol, Air Wick, and Enfamil deploys customer data platform to build long-term customer loyalty and drive revenue

Amperity & Reckitt

SEATTLE, Dec. 12, 2022 – Amperity, the leading Enterprise Customer Data Platform (CDP) for consumer brands, today announced Reckitt, a global consumer packaged goods company (CPG), has selected Amperity to maximize the value of its omnichannel customer data to deliver relevant, personalized customer experiences.

Combining first-party data and third-party data can have an immediate and significant impact for brands looking to truly understand their customers, and deliver highly-relevant experiences throughout the customer lifecycle. Amperity’s integrations with leading platforms like Amazon and Facebook allow companies like Reckitt to reach more users, while enriching advertising campaigns through Amperity’s insights on cross-channel behavior, data sciences scores and content affinities. 

“Historically, CPGs have had very little access to first-party data making it incredibly difficult to truly know the customer and deliver relevant omnichannel experiences," said Barry Padgett, CEO at Amperity. "Reckitt understands the need to build their own customer relationships. By embracing a first-party data strategy, Reckitt now has access to accurate customer profiles that will exponentially strengthen their reach.”

To learn how other brands are partnering with Amperity visit: https://amperity.com/customers

About Amperity

Amperity's Customer Data Cloud empowers brands to transform raw customer data into strategic business assets with unprecedented speed and accuracy. Through AI-powered identity resolution, customizable data models, and intelligent automation, Amperity helps technologists eliminate data bottlenecks and accelerate business impact. More than 400 leading brands worldwide, including Alaska Airlines, DICK'S Sporting Goods, BECU, Planet Fitness, and Wyndham Hotels & Resorts, rely on Amperity to drive customer insights and revenue growth. Founded in 2016, Amperity operates globally with offices in Seattle, New York City, London, and Melbourne. For more information, visit amperity.com or follow us on LinkedIn, X, Facebook and Instagram.