announcements | 1 min read

Reckitt Selects Amperity to Maximize the Value of First-Party Data at Scale

December 12, 2022

Amperity & Reckitt

SEATTLE, Dec. 12, 2022 – Amperity, the leading Enterprise Customer Data Platform (CDP) for consumer brands, today announced Reckitt, a global consumer packaged goods company (CPG), has selected Amperity to maximize the value of its omnichannel customer data to deliver relevant, personalized customer experiences.

Combining first-party data and third-party data can have an immediate and significant impact for brands looking to truly understand their customers, and deliver highly-relevant experiences throughout the customer lifecycle. Amperity’s integrations with leading platforms like Amazon and Facebook allow companies like Reckitt to reach more users, while enriching advertising campaigns through Amperity’s insights on cross-channel behavior, data sciences scores and content affinities. 

“Historically, CPGs have had very little access to first-party data making it incredibly difficult to truly know the customer and deliver relevant omnichannel experiences," said Barry Padgett, CEO at Amperity. "Reckitt understands the need to build their own customer relationships. By embracing a first-party data strategy, Reckitt now has access to accurate customer profiles that will exponentially strengthen their reach.”

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About Amperity

Amperity delivers the data confidence brands need to unlock growth by truly knowing their customers. With Amperity, brands can build a unified customer profile foundation powered by first-party data to fuel customer acquisition and retention, personalize experiences that build loyalty, and manage privacy compliance. Using patented AI and machine learning methods, Amperity stitches together all customer interactions to build a unified view that seamlessly connects to marketing and technology tools. More than 400 brands worldwide rely on Amperity to turn data into business value, including Alaska Airlines, Brooks Running, Endeavour Drinks, Planet Fitness, Seattle Sounders FC, Under Armour and Wyndham Hotels & Resorts. For more information, please visit or follow us on LinkedIn, Twitter, Facebook and Instagram.