SEATTLE, Dec. 12, 2022 – Amperity, the leading Enterprise Customer Data Platform (CDP) for consumer brands, today announced Reckitt, a global consumer packaged goods company (CPG), has selected Amperity to maximize the value of its omnichannel customer data to deliver relevant, personalized customer experiences.
Combining first-party data and third-party data can have an immediate and significant impact for brands looking to truly understand their customers, and deliver highly-relevant experiences throughout the customer lifecycle. Amperity’s integrations with leading platforms like Amazon and Facebook allow companies like Reckitt to reach more users, while enriching advertising campaigns through Amperity’s insights on cross-channel behavior, data sciences scores and content affinities.
“Historically, CPGs have had very little access to first-party data making it incredibly difficult to truly know the customer and deliver relevant omnichannel experiences," said Barry Padgett, CEO at Amperity. "Reckitt understands the need to build their own customer relationships. By embracing a first-party data strategy, Reckitt now has access to accurate customer profiles that will exponentially strengthen their reach.”
To learn how other brands are partnering with Amperity visit: https://amperity.com/customers
About Amperity
Amperity helps brands act on trusted customer context. Its AI-powered Customer Data Platform resolves identity and unifies fragmented data with real-time signals to power more relevant decisions across marketing, service, analytics and AI systems. More than 400 leading brands worldwide, including Accent Group, Alaska Airlines, DICK’S Sporting Goods, BECU and Wyndham Hotels & Resorts, rely on Amperity to improve customer experiences and drive measurable growth. Founded in 2016, Amperity operates globally with offices in Seattle, New York City, London and Melbourne. Learn more at amperity.com.