One of the ways we make it easy for our users to make the most of their customer data is by plugging directly into any tech and tools they already have in play (or plan to use in the future). Our partnership and interoperability with Snowflake is a perfect example, the kind of collaboration that lets consumer brands get superior value from their customer data.
How? By unifying the customer data stored in Snowflake and making it easy to access, analyze, and activate for next-level marketing and experiences.
Revolutionizing customer data access
Our approach isn’t just about simple access to customer data in Snowflake — it’s about redefining the data. Using our patented AI and machine learning approach, we unify the data to create accurate, comprehensive customer profiles so that the data powering marketing decisions tells a richer story.
This optimizes the Snowflake investment so that it’s feeding the ecosystem with highly-informative and accurate data so that teams can build the kind of brand experiences that drive growth.
Balancing accessibility with data governance
When dealing with consumer data, there needs to be equilibrium between access and security. We ensure this balance with governance controls so there’s PII redaction where necessary and that access is controlled by a team’s needs and permissions. A SQL interface for technical users and a point-and-click interface for business users keeps data both available and protected.
As a Powered by Snowflake partner, we guarantee customer data safety within the Snowflake environment. For those new to Snowflake, our Business Intelligence Connect functionality offers an efficient, user-friendly Snowflake instance for seamless reporting and queries.