A complete customer engagement engine with Amperity and Braze
Amperity and Braze together give brands the ability to orchestrate end-to-end journeys with real-time precision. Amperity ensures every audience and trigger is powered by the most accurate, unified profile, while Braze brings those audiences to life with personalized cross-channel engagement.
Key relationship benefits
Identity-Powered Journeys: Amperity’s patented approach to identity resolution delivers a constantly refreshed, accurate, and privacy-compliant foundation. This means every message Braze sends – whether SMS, email, or in-app – is based on the most up-to-date version of each customer.
Real-Time Orchestration: Amperity passes unified audiences and event triggers directly into Braze. Braze’s Canvas interface then handles the drag-and-drop journey design, allowing marketers to meet customers at the right moment and channel.
Segmentation with Depth: Amperity enriches profiles with predictive attributes like predicted lifetime value (pCLV), enabling Braze users to create smarter segments and target messages with greater accuracy.
Flexible Partnership Model: You can run entire journeys from Amperity, or use Amperity as the brain behind Braze’s orchestration engine. Either way, brands gain faster testing, more accurate audiences, and less engineering overhead.
Spotlight: How Amperity + Braze work together
Hydrate every channel
Amperity feeds Braze with the freshest possible customer view, which translates into higher open rates, conversions, and customer satisfaction.
Scenario: A retailer can use Amperity’s Profile API to pull in recent purchase data, loyalty status, and email consent for each user. When Braze sends an email campaign about a new collection, it shows products a customer browsed just the day before, boosting engagement.
Smarter segmentation
With dozens of historical and predictive attributes, marketers can fine-tune audiences in Braze with confidence that every segment is grounded in real customer data.
Scenario: A brand can use Amperity’s “Predicted CLV” and “Predicted Lifecycle Status” attributes via the Segment Editor to build a “high lifetime value, low churn risk” segment. Then export that audience into Braze to send VIP early-access offers.
Real-time journeys
Amperity continuously updates Braze, powering triggered campaigns like post-purchase follow-ups, loyalty enrollments, or churn prevention offers without delay.
Scenario: A hotel brand uses Amperity’s real-time tables to detect when a guest checks out. Within minutes, Braze triggers an SMS and email asking for a stay review, paired with a personalized offer for their next booking—driving both feedback and repeat visits.
Amperity as the engagement engine with Braze
This diagram shows Amperity as the decision engine that resolves customer identities and builds audiences, while Braze executes those journeys across email, SMS, and in-app channels.
Better-together benefits
Benefit | What It Means |
Accurate Profiles | Every message in Braze is powered by Amperity’s unified and compliant customer record. |
Cross-Channel Engagement | Email, SMS, and in-app messages that align with each customer’s journey. |
Real-Time Responsiveness | Trigger campaigns within minutes of customer actions. |
Smarter Segmentation | Use predictive attributes to fine-tune messaging strategies. |
Faster Time to Value | Reduce engineering dependencies and launch tests quickly. |
Tips for getting started
Identify Key Journeys: Start with high-value campaigns like cart abandonment, loyalty registration, or churn prevention.
Connect to Braze in Minutes: Set up the connection from Amperity to Braze via our intuitive UI so Braze receives continuous customer updates.
Test with a Small Segment: Validate audience flows and triggers in Braze using a limited group before scaling.
Review and Optimize: Look at engagement metrics in Braze and adjust segments, timing, or creative based on performance.
Ready to see it in action?
Take the next step with Amperity and Braze:
Talk to your CSM: Work with your Customer Success Manager to map your use cases.
Dive into the partnership page: Check out how Amperity and Braze provide more value.
Make every customer interaction smarter, faster, and more personal with Amperity and Braze.