Amperity + Braze: Where Data Becomes Action
Identity-powered journeys
Our patented approach to identity resolution delivers a constantly refreshed, accurate, and privacy-compliant foundation. This means every message Braze sends — whether SMS, email, or in-app — is based on the most up-to-date version of each customer.
Real-time orchestration
Amperity passes unified audiences and event triggers directly into Braze. Braze’s Canvas interface then handles the drag-and-drop journey design, allowing marketers to meet customers at the right moment and channel.
Segmentation with depth
With predictive attributes such as predicted customer lifetime value (pCLV), Amperity helps Braze users go beyond surface-level data to deliver highly relevant, effective messages.
Flexible partnership model
You can run entire journeys from Amperity, or use Amperity as the brain behind Braze’s orchestration engine. Either way, brands gain faster testing, more accurate audiences, and less engineering overhead.
Amperity as the Engagement Engine with Braze
“Our partnership with Amperity significantly enhances the efficacy for Braze users, providing a comprehensive 360-degree view of the customer and applying state-of-the-art identity resolution to Braze's customer engagement platforms”
