In 2022, we continued our commitment to building a Customer Data Platform that evolves and works with you.
Built even better profiles
Built Connectors for Google Analytics, Zendesk, Klaviyo email metrics, Listrak, and Sailthru, to expand the scope of data available for unified customer profiles.
New suite of email engagement data assets brings email events to Amperity. This allows for customer segmentation by email, email marketing testing, and easy customer journey analysis for email campaigns.
Simplified responses to opt-out requests with support for privacy compliance directly in platform.
Launched 1:1 Stitch, an additional mode supported for Stitch in cases where minimal clustering is needed.
Enhanced predictive models with a 50% lower error rate relative to commonly used business rule alternatives.
Helped users do more with their data
Expanded the number of systems Amperity can directly connect by adding connectors for Microsoft Ads, Snapchat, Braze, Marketo, ActiveCampaign, TikTok, Google Customer Match.
Added Campaign sub-audiences and expanded attributes for more targeted and personalized campaigns.
Created an open-source repository for users to create custom destinations.
Opened AmpIQ for tenants without Transactions.
Made query outputs available for Segments and Campaigns.
Expanded VSE to include transactional attributes.
Quickly upload files directly to Amperity, and use that data to write queries, segment customers, and even run campaigns.
Iterated on and improved the platform
Launched a model upgrade system to enable the continuous release and interpolation of Amperity’s latest machine-learning innovations.
Updated the navigation model and enhanced platform-wide search.
Accelerated workflows with improved search capabilities, new filter capabilities, and 20+ new workflow resolutions.
Improved database with a new C360 Validation Report for transactions data and attributes, Database Table versions for custom SQL tables, and the ability to copy databases and tables.
Added campaign failure email alerts, plus the ability to duplicate campaigns, edit delivered campaigns, and see edit history.
See which objects depend on each other with a new data lineage view.
To learn more about powering up your customer data use, get in touch.