Our customers drive our innovation. And we’ve been listening. When brands like Brooks Running noted the industry is adopting data lakehouses at a greater rate but wanted to align their data around this in a more intelligent and manageable way, we innovated. We thought about all of the ways that we could inject AI into this process to get more value to the people that need it.
The result is our Customer Data Cloud (CDC), a next-generation solution that builds upon and evolves the traditional Customer Data Platform (CDP) to meet the changing demands of our customers. But what exactly sets our CDC apart? Let's take a closer look at the improvements and benefits that Amperity CDC provides, each designed to address the real-world challenges and requests of our customers.
The Amperity Customer Data Cloud DiagramBuild Customer Profiles Faster & with More Flexibility
Customer Data Cloud uses AI to build and activate customer profiles in your data lakehouse — faster, smarter, and with much less work. Our platform offers schema-free data ingest, meaning you can easily and efficiently ingest and normalize data from any source, regardless of its format. This saves time and effort for your tech team, allowing them to focus on more important tasks.
In addition, our AI-powered identity resolution helps to assemble and unify customer profiles and maintain an identity keychain of all business-defined identities. This means you can have a comprehensive and accurate view of your customers, which is crucial for understanding their journey to conversion.
Our Customer Data Cloud also offers a flexible platform for custom data models that gives you control over models, workflows, and views. Choose between out-of-the-box templates that are tailor-made for your specific industry, or fully customize them to fit how you want to build. Either way, building a view of your customers has never been faster.
Activate, Segment, and Respond in Real Time
From there, you can activate customer profiles in real time across your entire ecosystem. Our new Real-Time Tables feature allows brands to instantly act on streaming customer data, enabling perfectly timed, personalized experiences based on customers' most recent behaviors—from purchases to travel changes.
AmpAI, our generative AI capability, assists in building segments around this customer data—crafting SQL queries and exploring data, empowering you to make smarter decisions on the fly. With our easy-to-configure, ML-powered identity resolution capabilities, you can quickly find hidden connections in online and offline customer data.
And once those segments are in place, use Reverse ETL to easily send that data to any destination or tool with integrations that automatically format the data to fit any destination. Once done, our rETL tooling and Gen AI capabilities enable non-technical users to explore and segment data independently, reducing ongoing requests that tech teams do not have time for.
Manage Zero-Copy Data with Amperity Bridge for Snowflake & Bring Your Own Storage
With Amperity's Customer Data Cloud, customers can keep data secure inside their existing data architecture.
Take Amperity Bridge for Snowflake. With this new tool, you can securely share billions of customer records in real time through Snowflake Secure Data Sharing. This eliminates the need for ETL maintenance and complex integrations, ensuring your data is always up-to-date and easily accessible.
For AWS users, our Bring Your Own Storage feature allows you to leverage existing storage infrastructure to house customer profiles and data assets that Amperity generates. This zero-copy data storage capability provides tech teams with full control over data and the peace of mind that data is not copied to another location. Instead, all persisted data stays within the brand's AWS environment.
Pay-As-You-Go Pricing Matches Value
With Amperity's new consumption-based pricing, you only pay for the platform features you use, with full access to the entire platform and no up-front commitments. Usage throughout the platform will incur Amps, and the number of Amps used depends on what action was performed and how much data was processed. We track usage across the platform and charge based on the number of Amps consumed. You will have complete visibility into your usage, allowing you to understand and manage your costs. And for those who are looking to make usage commitments, Amperity offers discounts and other benefits.
Empower Your Business with the Customer Data Cloud
If your business wants to easily democratize and organize customer data, then the AI-powered Customer Data Cloud is the most powerful solution in your toolkit. With its advanced features and seamless access to your data, you can gain a deeper understanding of your customers and their journey, and make data-driven decisions to drive growth and success.