January 20, 2022 | 4 min read

Intuitive 1:1 Personalization Powered by Amperity + Attentive

We’re thrilled to announce our partnership with Attentive, which empowers brands to create customer-first connections with personalized text messaging.

Amperity & Attentive

Brands that stand out in today’s hyper-competitive environment all have one thing in common — they deliver seamless, impactful customer experiences. The customer is king, and companies that get it right and bring delight to their consumers are ahead of the game. Getting it right means no repeat offers, irrelevant promotions, wrong names, inaccurate suggestions. This requires a deep understanding of the customer, which begins with a solid foundation of identity. Moving houses, countries, getting married, changing tastes — humans are not static beings, and messaging must evolve as the customer’s identity does.  Delivering the right message, to the right person, at the right time, requires an accurate, in-depth understanding, the capability to target multiple channels, and AI-driven predictions. We’re thrilled to announce our partnership with Attentive, which empowers brands to create customer-first connections with personalized text messaging. Using real-time behavioral data, Attentive makes it possible for businesses to automatically send relevant, engaging text messages to mobile subscribers.

Hit a home run 

Our partnership with Attentive does more than send the right message at the right time to the right person — it works to solve problems across the company.

  • Send omni-channel messaging skyrocketing with the most accurate view of the customer

With the help of an accurate, compliant identity foundation that resolves identities daily, brands are able to create even more accurate customer profiles. Translation? Higher message open and conversion rates. 

  • In-depth Customer 360 for segmentation 

An unparalleled Customer 360 provides companies with historical and predicted attributes to every single customer profile. Using this information allows you to create better segments, leading to higher success rates. 

  • Orchestrate customer journeys with SMS messages in real-time

Real-time behavioral data allows brands to craft thoughtful and hyper-personalized messaging strategies. This means you always meet your customers on their terms, whenever they need you most. 

  • Measure, experiment, and riff on text-messaging campaigns regularly 

The combination of Amperity and Attentive gives companies consistent, frequent results. With this information, you can feed that knowledge back into the system and update customer profiles as needed. A marketing system that continuously tests and learns is one that stays on top. 

Comprehensive Information + Perfect Timing = Success

Attentive paired together with Amperity enables the most intuitive personalization possible for text messaging — the partnership equips non-technical users with the most up-to-date customer profiles, predictive and historical attributes, and fine-tuned segments to power in-moment personalization.   Amperity works as the jet fuel for customer interactions by making interactions more timely, delivering more accurate offers, and fully unleashing the power of customer data in SMS in a way never done before.                     

So, what happens when brands deliver a flawless message to the ideal audience at the best time?

  • Accurate targeting and messaging

  • Improved marketing performance and ROI

  • Simple access to customer intelligence and predictions

Teamwork makes the dream work

To raise the bar and deliver elevated experiences to customers, the most appealing messages will fall flat if they’re not being delivered to the right audience. Similarly, the most up-to-date, accurate data is wasted if it’s not being used to cater to the right people.

The Amperity + Attentive partnership delivers engaging text messages to the right person at the perfect time. Alone, they are the best-in-class tools in their respective categories — together they are unmatched. 

For more information on using Amperity’s integration with Attentive for your customer experience needs, download our solution brief.