Today’s consumers expect experiences that are instant, seamless, and personal. When someone browses clothes online, checks in to a hotel, or abandons a flight booking, that’s the moment to act. The brands that win are those that can recognize customers instantly, understand their complete journey, and respond with relevant offers that turn intent into revenue.
This Fall, Amperity is unveiling Real-Time Profiles, a complete customer view that first unifies each customer’s historical identity through AI-powered identity resolution, then customer data streaming adds up-to-the-second behavioral context. For the first time, brands can recognize customers instantly and respond in the moment with full context. Every booking, click, loyalty update, or on-property interaction updates instantly, so every touchpoint connects back to the customer’s full history.
Why acting on real-time signals matters
Most customer data platforms (CDP) force a trade-off between speed and completeness. Brands can act quickly on incomplete data or personalize deeply with information that’s already days or weeks old. Amperity eliminates that compromise.
By combining Amperity’s AI-powered identity resolution with real-time event streaming, Real-Time Profiles give brands the best of both worlds: the ability to instantly recognize customers while providing personalized experiences with full context.
It’s the first time one platform can unify who a customer is and what they’re doing now without tradeoffs.
How Real-Time Profiles work
Traditional CDPs maintain two disconnected systems: a fast lane for streaming data that lacks historical context, and a slow lane for historical profiles updated in nightly batches.
Amperity's Real-Time Profiles eliminate this divide.
Live customer signals flow through event streams directly into Amperity's AI-Powered Customer Profiles the moment they occur, often within milliseconds of ingestion. These are saved as custom attributes on the profile, like Recently Abandoned Cart or Birthday Approaching. The result is a continuously updated profile that's both complete and instantly actionable.
This foundation opens up the possibility of previously unattainable real-time experiences where every interaction can become an opportunity.
What Real-Time Profiles power in the Fall 2025 release
There are two key capabilities unlocked by Real-Time Profiles: Event-Triggered Journeys and In-Session Personalization.
Event-Triggered Journeys enable brands to react to customer actions as they happen, up to the sub-second. Event-Triggered Journeys let marketers trigger personalized experiences based on complete customer context, not just isolated events. Recover abandoned carts, deliver upgrade offers at check-in, or send tailored pre-trip messages using real-time signals.
In-Session Personalization enables brands to adapt websites, apps, and offers mid-session as new customer data flows in. Use real-time profile updates to personalize sort order, bundles, and messaging based on loyalty tier, purchase history, and current browsing behavior up to sub-second. All while the customer is still engaged.
Additional Fall enhancements
The Fall release also delivers new capabilities that extend flexibility, visibility, and integration across the Amperity platform:
Custom Segment Metrics. Define and track the metrics that matter most, from lifetime value and purchase frequency to loyalty engagement. Learn more.
Bring Your Own Storage (BYOS) for Azure. Store Amperity data directly in your Azure cloud environment for greater control and compliance. Learn more.
Outbound Bridge for BigQuery. Seamlessly share unified, AI-curated data to your BigQuery Lakehouse for analysis and activation. Learn more.
Turn every customer moment into revenue
With AI-powered identity and real-time capabilities, brands can finally deliver personalization at the speed of customer intent. No silos, no delays, no missed opportunities. Just the complete customer recognized and understood in every moment.
Real-Time Profiles mark a new era of customer understanding where every signal becomes an opportunity and every interaction drives growth.
Ready to learn more? Contact us today.