Marketers have long chased the promise of true 1:1 personalization—meeting each customer with the right message, at the right time, on the right channel. But fragmentation, privacy constraints, and limited content production have made personalization at scale difficult to achieve.
That’s finally changing.
Through a strategic partnership between Amperity, Databricks, and Braze, brands can now activate Data Intelligence for Marketing—a modern solution that blends generative AI, trusted first-party data, and real-time cross-channel engagement. It’s the connective tissue between insight and execution, helping marketers turn potential into performance.
The Challenge: Complexity, Fragmentation, and Scale
Today’s marketing stacks are filled with siloed data and disconnected tools. Delivering personalized experiences often requires tedious manual work, with legacy solutions too slow or rigid to keep up with changing demands.
This new partnership tackles those challenges by combining:
Amperity – Identity-first CDC that unifies and enriches customer data in real time
Databricks – Lakehouse architecture powering analytics and generative AI
Braze – Cross-channel engagement to reach customers across email, push, in-app, and SMS
Together, they deliver an end-to-end workflow that brings data, content, and delivery into one cohesive loop.
How It Works: Turning Data Into Action
At the core is an AI-powered workflow that streamlines every step of the personalization process:
1. Unified Customer Data Amperity resolves customer identities across systems, creating rich profiles that are securely shared with Databricks via Delta Sharing. These profiles are ready for immediate AI use.
2. Scalable Content Creation In the Databricks AI Playground, marketers use prompt templates to generate personalized content variants. Outputs are refined iteratively to match brand tone, customer behavior, and campaign goals.
3. Automated QA and Compliance Content is evaluated against brand and regulatory criteria, ensuring that only high-quality, compliant assets move forward.
4. Cross-Channel Activation Final content and audience segments flow into Braze, where Liquid templating enables real-time delivery across all major channels.
Real-World Impact
This isn’t just theoretical—brands are already seeing measurable results:
Accelerated workflows – Create thousands of personalized content variants in minutes
Better performance – Target high-intent audiences with more relevant messaging
Lower lift – Reduce manual work through automation
Stronger governance – Ensure secure, compliant use of AI and customer data
The outcome? Greater engagement, stronger loyalty, and higher customer lifetime value—with fewer resources.
Let’s Talk at the Databricks Data + AI Summit
The future of marketing is already here. Amperity, Databricks, and Braze are working together to make AI-powered personalization real—and achievable—for today’s brands.
Join us at the Databricks Data + AI Summit, June 9–12 in San Francisco to see how it all comes together. We’ll be showcasing live demos, customer success stories, and practical strategies your team can use today.
Book a meeting with our team to discover how AI-powered personalization can drive your next wave of growth.
Marketing’s next chapter is being written right now. Let’s write it together—with data you can trust and intelligence that moves at the speed of your customer.
This blog was originally published on the Databricks website and has been adapted to highlight the combined power of Amperity, Databricks, and Braze in driving AI-powered customer engagement.