Unified Customer View Makes Holiday Wishes Come True
With data from a large portion of the people on Earth, the elf employees at this major international gift distribution enterprise can't afford to worry about data quality or clunky access at the most hectic time of year. Amperity compiles all their data into a single unified view that's accurate and up-to-date, turning their pain points into peppermint patties.
"Christmas is twelve days because it used to take us a week at minimum to pull a segment or run an analysis, and we needed to build in some time in case there were last minute changes. Now we can get the data we need in seconds, which leaves us much more time to frolic!"
Give holiday shoppers what they want using first-party data
Marketing teams building post-holiday campaigns to bring 2022 seasonal shoppers back have a tough job. To stand out from the crowd, they need to understand what their customers want, their preferences, and how they like to be communicated with. Luckily, all of that information is available in their first-party data.