What role does customer data play in your organization?
HT: Customer data is hugely important in our organization. In our line of work, we have so much data that’s constantly changing, and we need to stay on top of it, understand it, and make decisions from it. If we can’t do that, it can ruin someone’s holiday!
TM: Do you remember what happened with Julie Bell? A few years ago, Julie asked for a giant tube of jelly beans for Christmas, so we packed that up for her. But it turns out that a month before Christmas, Julie gorged herself on jelly beans and made herself sick. So when she opened that huge pack of multi-colored beans at Christmas, Julie wasn’t exactly happy….
HT: Now that we have Amperity, incidents like that never happen. In fact, our gift satisfaction rates have increased by 250%!
What’s the coolest thing you’ve been able to do with data?
HT: Putting together lists for our yearly gifting extravaganza used to take me months! Now I can do it in one day. And when I was finally done with the list, I would have to recheck everything to make sure there were no mistakes, which was so tedious and frustrating – do you know how many Sallys, Marks, Lisas, and John’s there are in the world? Millions!
What is your favorite feature/capability in Amperity, and what do you use it for?
TM: The householding feature is so helpful because we know how many different customers are under the same roof. It saves precious time and fuel — our Head of Transport, Rudolph, is very eco-conscious (and traveling around the world in one night is exhausting), so he really appreciates it when we can make his delivery schedule as efficient as possible.
Tell us about what you like to spend time doing outside of work.
HT: Personally, I love to get manicures with Mrs. Kringle. But the best part of every year is OUR holiday since we work so hard.
TM: At the end of the year, all the elves fly first-class to Hawaii, where we spend two blissful weeks playing in the sand, sunning on the beach, and drinking eggnog cocktails.
To learn more about the results the elves are seeing with Amperity and the best holiday first-party data strategies, head to our customer page.