Customers > Travel & Hospitality
Wyndham Hotels & Resorts
With 9,000 hotels globally, Wyndham Hotels & Resorts needed easy access to their customer data in order to expand their reach, grow their business, and optimize ad spend. Amperity gave them the unified customer profiles they needed to create segmented audiences and target them with the right messaging— ultimately leading to increased conversion rates and lower acquisition costs.
Insights to Build Long-Term Loyalty
In this video recording from Skift Global Forum, Jeanne Jones, VP of Community and Customer Marketing at Amperity and Lisa Borromeo Checchio, Chief Marketing Officer at Wyndham Hotels & Resorts, discussed how data plays an integral role in building relationships with loyal members and new customers alike.Watch the video