Amplify 2024
Win the AI Revolution with Better Data
Covering AI, Paid Media, and the Lakehouse CDP, Amplify 2024 was a day of conversation and inspiration around the future of customer data.
AI & the World’s First Lakehouse CDP
The kickoff keynote & supporting sessions framed the massive shifts underway as AI becomes mainstream and also featured sessions highlighting the necessity for AI when looking at customer data.
Stop Integrating, Start Sharing Data
Data Sharing is the new, composable, zero-copy standard between CDPs and data warehouses. Learn how Amperity helps enrich and activate customer data.
How Businesses Can Quickly Adopt Gen AI
Learn how Wyndham and Bobit adopted AmpAI into their day-to-day operations to be able to quickly address business-critical questions.
Optimize Data Management: Build a Lakehouse CDP
Learn how Virgin Atlantic is restructuring its tech stack to embrace the Lakehouse CDP and seamlessly share data across every app and channel.
Generative AI: The New Rules of Engagement
Discover how forward-thinking brands are reimagining their workforce and customer engagement to grow in exponential lockstep with Generative AI.
The Importance of Paid Media, First-Party Data, & Identity
The digital advertising landscape has changed dramatically with the ongoing deterioration of third-party signals. Here we discuss how brands get around this through innovative, first-party approaches.
Reimagine Media Measurement with First-Party Data
The cookieless world will require a new approach to measurement. Learn how GameChanger (a Dick's Sporting Goods company), Adora, and TikTok are doing just that.
How to Monetize Your Media Asset
Brands are shifting investment to first-party data to tap new revenue streams. Learn how Dick’s Sporting Goods, Loblaw, and The Trade Desk are approaching the ever-changing digital marketplace.
Identity Unlocked: The Value of Stitch
Better customer data quality = better results. Hear how MacKenzie Childs leverages Stitch to drive even greater marketing ROI, plus a sneak peek into upcoming advancements to Stitch.
The Future of Identity in Cookieless Advertising
Privacy shifts have rendered renting customer data an ineffective paid media tactic. Explore the dynamic online advertising landscape, and learn new ways that brands can reach customers with their owned data.
Customer Data, Data Quality & Organizational Operations
Amid all the excitement of discussing AI and new methods of data management, we still made time to discuss how to create customer data best practices & build all necessary infrastructure.
How to Make Your CDP Investment Successful
Achieving widespread adoption of a CDP requires a concerted effort amongst people, process, and technology. Hear how Shiseido did just that.
Becoming a Data-Driven Organization: Building a Value Roadmap
The calling card of innovative brands: empowering their teams to make informed, data-driven decisions. Learn how SPARC Group is delivering on this promise.
How to Control the Hidden Costs of Customer Data Operations
Learn how Amperity helps builders save time and resources with an AI-powered toolkit to build a CDP.
How to Plan and Execute a Multi-Brand Strategy
Learn the data strategies Vail Resorts utilizes to capture and share signals across brands to connect the customer journey.
"It was well worth the trip to NYC. The content was compelling, the attendees were highly engaging, and the venue was great.”
