Amplify 2026
Our flagship customer data conference returns to New York City.
May 6, 2026, 8am - 5pm ET Convene 555 Broadway, NYC
Register now
Who you'll be in the room with
Turn customer data into real-time decisions
You have the data. You have the AI tools. But autonomous systems don't run on good intentions. They run on trusted customer data.
Amplify gathers senior marketing, data, and technology leaders in NYC for one focused day on the shift to agentic marketing: what the leading brands are getting right, where others are getting stuck, and what your next move should be.
About AmperityWhat's in store
You'll walk away with more than slides. Two dedicated tracks: one for marketing leaders, one for data & technology leaders. Enterprise case studies, product reveals, and the kind of peer conversations that only happen when the right people are in the room.
Doors open & Breakfast
Customer Context Is the Currency of Experience
Lori Ho, Director, Growth and Lifecycle Marketing, Alaska Airlines Tony Alika Owens, CEO, Amperity Dr. Grigori Melnik, CPO, Amperity Derek Slager, Co-Founder & CTO, Amperity
Morning break
Making the ROI Case for your Customer Data
Lisa Pennell, VP Digital, Books-A-Million Victoria Carter, Customer Insights & Analytics Manager, Books-A-Million Thomas Koep, VP Customer Strategy, Amperity Marcus Owens, Lead Solutions Consultant, Amperity
Activate Your First-Party Data. Capture More Revenue.
Sarah Pannacciulli, Senior Director, Personalization & Analytics, Wyndham Hotels & Resorts Emma Caneva, General Manager Marketing- Digital, JB Hi-Fi Devin Kane, Digital Executive, Pepkor Amy Perrin, Head of Strategic Solutions, Amperity
Build the Identity Foundation That Pays Off
Jack Freeman, Senior Analytics Manager, New Look Dan Morris, Global Head of Industry Solutions for Marketers, Databricks
Turn Fragmented Data Into a Customer Lifecycle Engine
Kim L. Nupp, Director, Customer 360 Management, M&T Bank Rahul Sunkavalli, Lead Product Marketing Manager, Amperity
Lunch
Architecting for Trusted, Real-Time Decisions
Steven Elinson, Director, AWS for Travel & Hospitality, AWS Thomas Koep, VP Customer Strategy, Amperity
From Hype to Habit: How Accent Group Operationalised AI
Julia Wookey, CRM & Loyalty Manager, Accent Group Amanda Doan, Product Manager, Customer Data, Accent Group Belinda Lloyd, Customer Success Manager APAC, Amperity
Explore the Next Wave of Customer Data
John Grundy, Sr. Dir Product Management, Amperity
10 Years Toward Agentic: One Journey & What's Next
Devin Kane, Digital Executive, Pepkor Matthew Biboud-Lubeck, Head of UK/EMEA, Amperity Sarah Andrekovich, Industry Practice Lead, Marketing & Product Innovation, Microsoft
The Moves That Matter
Reception
Conclusion
Featured Speakers
Previous attendees include
What you'll walk away with
What’s actually changing in customer data and AI
Most companies have more data than ever, but still can't act on it in time. Learn what's holding teams back and what the fastest-moving brands are doing differently.
How leading brands are turning data into revenue
From first-party data monetization to real-time personalization, see how leaders across industries are driving measurable results – and what it took to get there.
A first look at what's coming next from Amperity
See Amperity's latest innovations across identity resolution, AI agents, real-time intelligence, and activation – then leave with clear next steps to turn data into action.
How to make agentic work in your organization
The biggest barrier isn't the tech, it's getting your organization to move. Hear how enterprise leaders are building internal momentum and creating the conditions for AI to deliver.
Need approval? We've got you.
Download a customizable justification letter that outlines the strategic value of Amplify for your role. Edit it, send it, and get May 6 on the calendar.
Justification Letter