That’s a wrap

Amplify 2026 

Amplify 2026 brought together leading marketers, technologists, and data leaders to explore what it takes to turn customer intelligence into real-time decisions. Now you can watch every session on demand.

Featured Session

The Moves That Matter

NFL Chief Data Officer Paul Ballew shares what fan obsession looks like at scale, and what every brand can learn from it about customer centricity and AI.

Paul Ballew from the NFL and Bridget Perry onstage at Amplify 2026.
Marketing Sessions

Activation & Growth

Built for marketing leaders focused on growth, retention, and turning customer signals into measurable business outcomes.

Data Engineering Sessions

Intelligence & Infrastructure

The technical conversations that don't happen enough. Built for data and engineering leaders who are accountable for making customer intelligence work at scale.

Amplify 2026 Attendees Included

A smiling woman and two men mingling in the Demo Zone at Amplify 2026.
Lori Ho (Alaska Airlines) and Derek Slager (CTO) on stage at Amperity
Three women seated at a table in discussion at Amplify 2026.
A man holding a microphone in the audience at Amplify 2026.

The session was just the start.

See how Amperity helps brands turn customer signals into real-time decisions, measurable growth, and more adaptive customer experiences.