Power up customer experiences: Amperity & Adobe
Your Adobe campaigns are landing and you're using customer data to drive experiences —but your results could be even better.
Amperity will fuel your marketing cloud with comprehensive, accurate, and accessible customer data so you can expand your audience and unlock more sophisticated use cases. It's time to maximize your Adobe investment with the best unified customer profiles you can get.
"Amperity is at the center of our tech stack and it's kind of that middle of the sandwich. You've got all your data points that are coming in to the CDP. And so we've got different tech bits coming in — and then a big part of it is the tech that's coming out, in terms of how do we plug into different channels..."
Melanie Allen, SVP & Chief Marketing Officer
Amperity creates a strong data foundation for Adobe
Create unified customer profiles
Amperity's multi-patented identity resolution provides best-in-class accuracy, transparency, and accessibility to customer profiles that include all your customer data, regardless of where it's stored or what format it's in.
Expand reachable audiences fast
Go beyond the Adobe ecosystem and incorporate new customer data sources as they are created, then get to using them right away with AI-powered, no-ETL ingest that turns your raw data into powerful insights.
Better input for better output
Strong identity resolution and broader datasets make profiles that are more trustworthy. Amperity's predictive analytics then use profiles to form rich segments for customer engagement and use cases across your organization.