Amperity & Slalom
Amperity and Slalom work together to uncover and solve customer data challenges brands face that lead to inefficiencies and lost ROI. With Amperity, Slalom customers can break down data silos to create a unified and comprehensive customer profile that leads to better analytics, audiences, predictions, and targeted marketing.
With Slalom offices located in 28 cities across the US, UK, and Canada, Slalom and Amperity teams have the breadth and agility to move fast and do what's right for your business.
“What sets Amperity apart is its patented machine learning probabilistic matching algorithms that leverage both customer attributes and internal primary keys to unify data. Moving away from deterministic, rule-based matching enables Amperity to make connections even when data is a mess.”
Logan Patterson Director, Customer & Digital Strategy, Slalom
Learn how Amperity and Slalom deduplicated customer profiles by 43% for a home goods retailer
A major home goods retailer had complex, disparate systems to manage billions of customer interactions across in-store and online channels. They needed a unified view of the customer that guaranteed quality customer identity so they could improve marketing personalization by enhancing customer identity quality, moving data cleansing processes upstream and enable digital activation.
Get to know your customers with a CDP
Read this blog to learn how Amperity and Slalom break down data silos to create a unified and comprehensive customer profile that leads to better analytics, audiences, predictions, and therefore, better targeted marketing.Read the blog