Partners

The Trade Desk

Onboard your first-party audiences directly to The Trade Desk and leverage UID 2.0 as a durable identifier to target and measure the impact of your digital advertising investments on omni-channel conversions. Ingest REDS to empower brand advertisers with self-service attribution and measurement, enabling them to take control of their campaign performance.

Illustration of the product showing adding The Trade Desk as a Destination

Target first-party audiences and measure ROAS across channels

Create Durable Customer Identities

Amperity unifies online and offline customer data and appends UID2s for privacy-safe activation.

Monetize First-Party Data

Retailers can monetize their first-party data leveraging Amperity’s direct connection to The Trade Desk’s third-party marketplace to unlock new revenue opportunities.

Activate & Optimize Audiences

Audiences are activated in minutes, and 1:1 closed-loop measurement is enabled through offline conversion APIs (CAPI) and log-level data.

"Data-driven advertising is now easier than ever for advertisers thanks to partners like Amperity facilitating the use of advertisers’ first party data through UID2."
Natalie Kansteiner Director of Ecosystems and Data Partnerships The Trade Desk

Realizing the Value & Impact of First-Party Data Partnerships

Learn how brand marketers and agencies are exploring innovative ways to keep audiences engaged in a changing landscape.

First Hawaiian Bank

Discover how First Hawaiian Bank streamlined campaign activation and boosted match rates with Amperity and The Trade Desk.