The Trade Desk
Onboard your first-party audiences directly to The Trade Desk and leverage UID 2.0 as a durable identifier to target and measure the impact of your digital advertising investments on omni-channel conversions. Ingest REDS to empower brand advertisers with self-service attribution and measurement, enabling them to take control of their campaign performance.
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Target first-party audiences and measure ROAS across channels
Create Durable Customer Identities
Amperity unifies online and offline customer data and appends UID2s for privacy-safe activation.
Monetize First-Party Data
Retailers can monetize their first-party data leveraging Amperity’s direct connection to The Trade Desk’s third-party marketplace to unlock new revenue opportunities.
Audience MonetizationActivate & Optimize Audiences
Audiences are activated in minutes, and 1:1 closed-loop measurement is enabled through offline conversion APIs (CAPI) and log-level data.
"Data-driven advertising is now easier than ever for advertisers thanks to partners like Amperity facilitating the use of advertisers’ first party data through UID2."
Realizing the Value & Impact of First-Party Data Partnerships
Learn how brand marketers and agencies are exploring innovative ways to keep audiences engaged in a changing landscape.
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First Hawaiian Bank
Discover how First Hawaiian Bank streamlined campaign activation and boosted match rates with Amperity and The Trade Desk.
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