Former Chief Marketing Officer, Amperity
Blog
Jun 23
Replacing your Data Service Provider with a Customer Data Platform can be the right choice for building your brand's single customer view.
Jan 27
Clarify the identity resolution and device graph terminology and find the right technology solution for your marketing needs.
Jan 24
How should you approach the challenges associated with customer identity resolution for marketing and operational use cases that result in the best outcomes?
Jan 3
Are you a retailer looking to expand your personalized marketing programs? If so, read through these must-do and quick-to-implement initiatives.
With a dizzying array of marketing technologies on the market today, it can be hard to know when, how, and where to invest your marketing dollars.
When people have a great experience with your brand they tell their friends, family, etc. The happiest of customers will amplify their appreciation
Jan 2
Brands need an accurate view of customers and then how they intersect with group-based identities, purchases and more.
Gone are the days when marketers could ignore customer data, leaving it to the murky and confusing realms of analysts and IT.
Jan 1
In our blog post we analyze why first party data is your most important investment now and in the future.
Oct 18
Explore seven selected articles from 2017 on digital transformation, covering leadership, IT design, organizational agility, prioritization, and building more customer-centric businesses.
