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Rebecca Scully

Posts & Resources

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What is the Ultimate Customer 360 View?

Building a Customer 360 is not as simple as bringing customer data together into one system.

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Why the Single View of the Customer Remains Out of Reach

Executives tell us that despite months of work, consultants, & heroic efforts by IT teams, they still lack the single view they set out to achieve.

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Why Customer Data Unification is Essential for Personalization

Consumers today expect a high degree of personalization in their interactions with brands. Learn why customer data unification is essential today in our blog post.

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Replace Your Data Services Provider with a CDP

Replacing your Data Service Provider with a Customer Data Platform can be the right choice for building your brand's single customer view.

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How Beauty Brands Build Long-Term Relationships With New Customers

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6 Qualities of an Enterprise Customer Data Foundation

What exactly does a top-notch customer data foundation look like? Find out in our blog post.

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Breaking the Rules & Getting Patents For It

Knowing your customers is hard. They share data during nearly every interaction with your brand, yet making sense of that data is riddled with complexity.

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Identity Resolution vs Device Graphs: Clarifying the Differences

Clarify the identity resolution and device graph terminology and find the right technology solution for your marketing needs.

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Stitch: the Brains Behind a Truly Comprehensive View of the Customer

To serve your customers, you need to make sense of all this data, across systems, day in and day out.

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What Makes Customer Identity Resolution for Marketing so Hard

How should you approach the challenges associated with customer identity resolution for marketing and operational use cases that result in the best outcomes?

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Why Outstanding CX Starts and Ends with Customer Data

Whether you love or hate Amazon, all brands have something to learn from the megacorp’s approach to customer data and experiences.

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Opportunities Your Retail Brand Might be Missing

Are you a retailer looking to expand your personalized marketing programs? If so, read through these must-do and quick-to-implement initiatives.

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