Blog
Digital transformation is about building and operating better engines.
Building a Customer 360 is not as simple as bringing customer data together into one system.
Executives tell us that despite months of work, consultants, & heroic efforts by IT teams, they still lack the single view they set out to achieve.
Consumers today expect a high degree of personalization in their interactions with brands. Learn why customer data unification is essential today in our blog post.
Replacing your Data Service Provider with a Customer Data Platform can be the right choice for building your brand's single customer view. Learn more here.
What exactly does a top-notch customer data foundation look like? Find out in our blog post.
This blog post seeks to clarify the identity resolution and device graph terminology and help marketers find the right technology solution for their needs.
To serve your customers, you need to make sense of all this data, across systems, day in and day out.
How should you approach the challenges associated with customer identity resolution for marketing and operational use cases that result in the best outcomes?
Whether you love or hate Amazon, all brands have something to learn from the megacorp’s approach to customer data and experiences.
Are you a retailer looking to expand your personalized marketing programs? If so, read through these must-do and quick-to-implement initiatives.
With a dizzying array of marketing technologies on the market today, it can be hard to know when, how, and where to invest your marketing dollars.
In a perfect world, we marketers would know everything there is to know about our customers.
When people have a great experience with your brand they tell their friends, family, etc. The happiest of customers will amplify their appreciation
In our blog post we analyze why identity resolution is a key step to getting great data and great results.
Most hospitality brands have so much distance between themselves and their guests, that "relationships" are no more than a series of transactions.
For retail marketers, one of the most potent techniques to drive revenue is personalization. Find out the personalization pricing effects in our blog post.
If the customer data you’re using is sparse, duplicative, erroneous, or incomplete, your campaigns will miss the mark.
If you read a high level description of a CDP vs DMP, you might think they perform the same functions. Learn the difference between CDP and DMP on our article.
Restaurant brands that invest in restaurant personalization for customer experience will achieve greater results. Learn why on our article.
Brands need an accurate view of customers and then how they intersect with group-based identities, purchases and more.
Here are some questions to ask and areas to explore as you consider your next steps in evaluations a CDP.
It’s much easier for online brands to experiment with colors, themes, and displays than brick and mortar stores to do so, yet the former lags behind.
Gone are the days when marketers could ignore customer data, leaving it to the murky and confusing realms of analysts and IT.
In our blog post we analyze why first party data is your most important investment now and in the future.
We built an easy way for brands to make changes without disturbing regular operations.
