Rebecca Scully

Why Customer Data Unification is Essential for Personalization

Consumers today expect a high degree of personalization in their interactions with brands. Learn why customer data unification is essential today in our blog post.

How Beauty Brands Build Long-Term Relationships With New Customers

Breaking the Rules & Getting Patents For It

Knowing your customers is hard. They share data during nearly every interaction with your brand, yet making sense of that data is riddled with complexity.

Stitch: the Brains Behind a Truly Comprehensive View of the Customer

To serve your customers, you need to make sense of all this data, across systems, day in and day out.

The Key to Unlocking Customer Retention: Unified Customer Data

When people have a great experience with your brand they tell their friends, family, etc. The happiest of customers will amplify their appreciation

Identity Resolution: The Glaring Gap in Your CDP

In our blog post we analyze why identity resolution is a key step to getting great data and great results.

Build Better Customer Relationships Using Existing Data

Most hospitality brands have so much distance between themselves and their guests, that "relationships" are no more than a series of transactions.

The High Cost of a Lack Of Personalization

For retail marketers, one of the most potent techniques to drive revenue is personalization. Find out the personalization pricing effects in our blog post.

Modern Approach to Householding for Segmenting

Brands need an accurate view of customers and then how they intersect with group-based identities, purchases and more.

Easy Personalization Tip of the Week: Seasonal Personalization

It’s much easier for online brands to experiment with colors, themes, and displays than brick and mortar stores to do so, yet the former lags behind.