Blog
Apr 6
Mar 12
What exactly does a top-notch customer data foundation look like? Find out in our blog post.
Jan 27
Clarify the identity resolution and device graph terminology and find the right technology solution for your marketing needs.
Jan 3
In our blog post we analyze why identity resolution is a key step to getting great data and great results.
Most hospitality brands have so much distance between themselves and their guests, that "relationships" are no more than a series of transactions.
For retail marketers, one of the most potent techniques to drive revenue is personalization. Find out the personalization pricing effects in our blog post.
Jan 2
Restaurant brands that invest in restaurant personalization for customer experience will achieve greater results. Learn why on our article.
Brands need an accurate view of customers and then how they intersect with group-based identities, purchases and more.
Here are some questions to ask and areas to explore as you consider your next steps in evaluations a CDP.
Gone are the days when marketers could ignore customer data, leaving it to the murky and confusing realms of analysts and IT.