Rebecca Scully

How Beauty Brands Build Long-Term Relationships With New Customers

6 Qualities of an Enterprise Customer Data Foundation

What exactly does a top-notch customer data foundation look like? Find out in our blog post.

Identity Resolution vs Device Graphs: Clarifying the Differences

Clarify the identity resolution and device graph terminology and find the right technology solution for your marketing needs.

Identity Resolution: The Glaring Gap in Your CDP

In our blog post we analyze why identity resolution is a key step to getting great data and great results.

Build Better Customer Relationships Using Existing Data

Most hospitality brands have so much distance between themselves and their guests, that "relationships" are no more than a series of transactions.

The High Cost of a Lack Of Personalization

For retail marketers, one of the most potent techniques to drive revenue is personalization. Find out the personalization pricing effects in our blog post.

Personalizing the Customer's Restaurant Experience

Restaurant brands that invest in restaurant personalization for customer experience will achieve greater results. Learn why on our article.

Modern Approach to Householding for Segmenting

Brands need an accurate view of customers and then how they intersect with group-based identities, purchases and more.

Finding the Customer Data Solutions that Work for You

Here are some questions to ask and areas to explore as you consider your next steps in evaluations a CDP.

Customer Data Unification for Marketers

Gone are the days when marketers could ignore customer data, leaving it to the murky and confusing realms of analysts and IT.