A single customer view for more relevant targeting

A unified customer profile brings available records together around a resolved customer identity. Depending on the sources a brand connects and their refresh cadence, it can include purchase and loyalty history, engagement, and current signals. Relevant views can then support authorized workflows.

A single customer view brings records from connected sources together around a resolved customer identity. It can combine purchases, loyalty activity, service interactions, and engagement history to help teams work from a more consistent understanding. Amperity builds unified profiles from the data a brand connects. Teams and connected AI tools can use that data through supported workflows, within configured access permissions.

The terms are often used interchangeably. Customer 360 describes a view of a customer's relationship across connected touchpoints; a unified customer profile is the resolved record that helps build that view. Its coverage depends on the sources connected and how they are refreshed.

Unified profiles can help marketing teams use available purchase, loyalty, and engagement history for segmentation, suppression, and measurement. The resulting view and its freshness depend on the connected sources and configured workflows.

Amperity resolves available online and offline records into a shared identity foundation, then builds profile views for specific needs. Durable profiles and real-time signals can support different workflows. What each team or AI tool can use depends on connected data, refresh cadence, and permissions.

Useful AI output depends on the customer context available to the workflow and the permissions governing access. Amperity can combine resolved identity with available history and signals, while controls determine which users and tools may access that data. Teams should review recommendations before acting.