Video

Amplify 2023: From Zero to Loyalty: The Path to Truly Knowing Your Customers

Featuring Taco Bell and AWS

Insight from inside an ongoing digital transformation where customer data is powering creativity. Topics include:

  • The goal of knowing all your customers

  • Turning anonymous customers into known customers

  • Planning a roadmap for a digital and customer data strategy

  • Change management and proving CDP value

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