We talked with Databricks about what’s needed to put together Customer Data Platform capabilities that actually work.
Our conversation unpacked the buzz around Composable CDP and explored how Amperity and Databricks work together to help brands make better use of their customer data.
What a composable CDP is and isn’t
The challenges of DIY CDP in solving the fundamental data problem
Applications of generative AI in the customer data space
The benefits of working with the right partners