Using a Unified Customer Data Foundation to Build a Multi-Brand Strategy

Featuring SPARC, Forever 21, and Brooks Brothers

Hear from SPARC Group and affiliated brands Forever 21 and Brooks Brothers panelists how they’re using unified customer data to drive revenue across a portfolio of brands.

Topics include:

  • The challenges in getting a strong data foundation and the benefits of having one

  • Data-driven use cases for audience segmentation, paid media, and CRM efforts

  • Various measurement frameworks for understanding and demonstrating value 

  • The importance of strong vendor partnerships to support data strategy

Watch now