Expert Angles: Chris on Unified Customer Views
What’s a unified customer view? Think of it like this: it’s a central memory system that helps answer basic questions every brand should know about its customers. It allows all departments to work with the same data and understanding, which results in stronger customer experiences. Watch Amperity’s Head of Product, Chris Jones, break down why a unified customer view is crucial to business success.
Learn about how a unified customer view unlocked exceptional results for Brooks Running.