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Paid Media Activation > Hero

Direct connectors to the ad ecosystem reduce reliance on third-party platforms, giving marketers more autonomy and agility while cutting costs and risk.

Move faster with direct activation

A clear picture of your existing top customers lets you build lookalike audiences to find valuable new prospects.

Find high-value audiences

Building a strong first-party data asset for direct activation now will help you target your advertising when third-party cookies are gone.

Get ahead of the third-party cookie deprecation

Most brands misidentify as many as 25% of customers, leading to duplicate marketing that costs money and erodes customer trust.

Stop paying to reacquire existing customers

Paid media activation > Benefits grid

Paid media activation > connectors

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Paid media activation > Industry leading unified customer profiles

You put a lot of time and effort into your ad campaigns, but all that’s wasted if the right people don’t see them.

Optimize your media targeting

Learn about how Amperity teamed up with Microsoft Advertising to drive personalized digital marketing.

Your ad strategy, personalized

Learn about how your brand can use first-party data to be ready for the end of the third-party cookie.