Amperity makes your paid media strategy more effective and efficient
Move faster with direct activation
Direct connectors to the ad ecosystem reduce reliance on third-party platforms, giving marketers more autonomy and agility while cutting costs and risk.
Find high-value audiences
A clear picture of your existing top customers lets you build lookalike audiences to find valuable new prospects.
Get ahead of the third-party cookie deprecation
Building a strong first-party data asset for direct activation now will help you target your advertising when third-party cookies are gone.
Stop paying to reacquire existing customers
Brands misidentify as many as 25% of customers, leading to duplicate marketing that costs money and erodes customer trust.
“Our click-through rate on paid search has gone up 260% since we started working with Amperity.”
Melanie Allen, CMO, Brooks Running
Powered by our industry-leading unified customer profiles
Rich profiles incorporating all the disparate bits of data give you a clear picture of your customers’ history with your brand. This knowledge lets you accurately segment customers and prospects for better acquisition targeting and more relevant messaging to your existing customers.
Machine learning-powered segments to tailor your messaging
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Optimize your media targeting
You put a lot of time and effort into your ad campaigns, but all that’s wasted if the right people don’t see them.
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Your ad strategy, personalized
Learn about how Amperity teamed up with Microsoft Advertising to drive personalized digital marketing.
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Ad strategy in a cookie-less world
Learn about how your brand can use first-party data to be ready for the end of the third-party cookie.
