What did your work look like prior to Amperity?
Slow. Our process in the past consisted of a meeting every week, three different people to go through, and an outdated system. There was a lot of steps and processes, as well as room for human error. Since using Amperity, we’ve saved hours of time between myself and the stakeholders I partner with.
What kinds of results have you seen with the work you’ve done with Amperity so far?
With the Amperity tool, we are able to automate the pulling of data files daily so that we are working off the most up-to-date and relevant data available. With the previous process, files were only pulled weekly so we were always working with old data. Now, we’re able to plug in data in real-time.
Since implementing Amperity, I’ve seen a 7% increase in open rates compared to previous targeting efforts, though we’re only just getting started. I’m looking forward to measuring the impacts of real-time data in the weeks to come.
Do you have any examples of activations you’re running with Amperity?
We have connectors between Amperity and Salesforce, as well as between Amperity and Attentive, our SMS platform, so we’re able to personalize content within channels based on insights such as purchase behavior.
We are also in the process of adding single-use coupon data to Amperity, which will allow us to easily identify rewards that a customer has available, such as a birthday gift or a welcome discount. Ultimately, all of these insights help to improve our customers' experience
You recently decided to expand your use of Amperity, can you share a bit about what you’re looking forward to next?
We recently launched our new loyalty program that provides some amazing new benefits for our customers and I’m constantly looking for ways to further enhance their experience. With Amperity, I’m looking forward to continuing to improve process flows by building and automating segments with dynamic fields so that we can provide more personalization within channels to make the buying experience even better for our customers and continue driving our organizational traffic and revenue goals.
Why is now the right time to enhance your customer data solution?
Customers expect the best experience across all interactions regardless of how they decide to shop. In order to meet their expectations and provide them with the best experience possible, you have to have the right tools in place to be able to do so. We would not be able to reach the customer if we were on an outdated platform that didn't provide up-to-date insights, which is why have to use cutting-edge technology that allows us to stay relevant.
If you were to describe Amperity in three words, what would they be?
Easy. Fast. Helpful.
Tell us about a hobby or something you like to do outside of work.
I enjoy running with my friends and family. Here are my siblings and I after a run around Valley Forge National Historical Park.
Thanks, Alyssa! And to our readers, we'll be back with more Customer Spotlight — in the meantime, check out our previous installments.