What are some of the most exciting use cases you’ve been able to light up with Amperity?
Building out the Customer 360 database to get an overall view of who our members are and what products and services they have. We use this for marketing segmentation and customer service segmentation.
Analytics teams use the data to measure business performance, and we’re planning to add campaign data to measure campaign performance.
What’s the coolest thing you’ve been able to do with data for BECU?
Automate from end to end. Before, we were updating an email dashboard and it would take 4-5 hours every day to run it, then I would have to manually update it — now it’s done automatically each day.
There is so much more I want to do. We have plans to automate more dashboards when we integrate campaign data in Amperity.
What is your favorite feature/capability in Amperity and what do you use it for?
How the Amperity ID can be used to show abnormalities in our data like people with duplicate addresses. This insight into our data is being used to help us model new databases and transition data between data sources within our own ecosystems. It’s also allowed us to identify and fix bugs in our own systems collecting and storing data.
I’m also a big fan of being able to import 2nd party data from our partners to identify our audience overlap so we can promote partner offers to these members.
And I love being able to write a quick query from a large dataset, and then access that query again later, because it is saved.
With all the progress you’ve already made, what’s next? What do you want to do with your increased capabilities?
I would love to use the machine learning model more to find different groups of data and segments of customers — for example, business users, members who used our website, members who went to a specific university, or people who need specific assistance. Once we have that we can better help the various member groups by offering relevant, timely information.
Thanks Daniel! And to our readers, we'll be back with more Customer Spotlight — in the meantime, you can check out previous installments here.