Do you use a BI tool for data visualization and dashboards?
We use Microsoft Power BI to visualize data insights, and a number of our dashboards are powered by Amperity data. Our organization makes assortment, marketing, and sales decisions based on the consumer insights provided by Amperity. E-commerce, Marketing, Merchandising and Sales teams all use this information to drive their decisions when interacting with our customers.
What kinds of results have you seen with the work you’ve done with Amperity so far?
We direct our marketing campaigns based on consumer segments from Amperity with a lot of success. Amperity also provides product propensity and other consumer intelligence to drive business decisions.
What initiatives or use cases are you tackling with Amperity? Have you learned anything interesting?
We are learning more everyday about how much our consumers value our brand and products. We use first-party data from Amperity to inform our marketing campaigns and use insights to drive higher engagement and traffic flow to our websites. We also use Amperity as our main source of customer intelligence to make merchandise and sales decisions, and run multiple test and learn initiatives along the way.
What are you most looking forward to accomplishing now that Amperity is on board?
There is quite a lot we are looking forward to! To start, centralizing first-party consumer data and enriching consumer profiles with in-house and third-party data. Next, generating efficient marketing interactions with our consumers, and providing a one-stop shop for consumer intelligence across the organization.
If you were to describe Amperity in three words, what would they be?
Speed, spread, and support.
Tell us about a hobby or something you like to do outside of work.
I am a huge soccer fan. Although I do not play as regularly as I used to, I enjoy watching live soccer games — I went to the 2014 World Cup in Brazil, which was a dream come true!
Stay tuned for more Customer Spotlights! In the meantime, you can check out some previous installments.