Boeing Employees' Credit Union
Taking Customer Data to the Bank
Financial service companies amass huge amounts of data and BECU was no exception. Every swipe of a card was a piece of transactional data they could use to gain a deeper understanding of their members, but they lacked a secure place for their various data sources to live. Amperity unlocked their ability to compile that data, and allowed them to analyze it to gain critical insights into their member base.
"You can't be relevant if you don't have the most up to date data. Amperity allows us to combine and aggregate data from different sources, which gives us a deeper understanding of our members and the ability to provide them with the most suitable and timely offers."
Brian Knollenberg Senior Vice President of Marketing at BECU
Building a Dream Customer 360
In this Amplify 2021 keynote session, Brian Knollenberg, SVP of Marketing at BECU, shared how his team built a Customer 360 with Amperity that is powering insights and automating lifecycle touchpoints with their membersWatch the video
Delivering the Data
Amperity chatted with BECU’s Data Engineer, Daniel Tabor, to get the inside scoop on what it’s like to be hands on with data. In this quick read, Daniel shares details around how BECU uses the Amperity C360 within business performance dashboards, marketing activation, and member outreach and service.Read the Blog
Leading the Charge
Brian Knollenberg, SVP of Marketing at BECU, touches on the impact of automation, the importance of relevance, and how to use data to enhance the member experience.Read the blog