Partners
BCG
BCG and Amperity partner to transform marketing capabilities to drive brand and business growth through accelerating a customer-centric strategy and building sustainable advantages in customer data and analytics.
BCG's diverse, global teams are passionate about unlocking potential and making change happen. BCG delivers integrated solutions through leading-edge management consulting, technology and design, advanced analytics and AI, and corporate and digital ventures.
![Amperity & BCG](https://amperity.imgix.net/5vqt5w81x2im/2EJVcBYWfUsiLHdDNGqdZq/de682ae4cc7aa6b3c39e350790d5f3bf/Partners-cloud_bcg-hero.png?auto=format%2Ccompress&fit=max&w=2560)
BCG and Amperity have partnered to help brands deploy their Customer Data Platform with quality
Deliver value
BCG defines high value business use-cases and manages end-to-end technical, data, and integration needs to ensure value is delivered.
Accelerate Deployment
Our joint methodology has proven to accelerate our customers’ time to value by 37%.
Empower clients
Amperity & BCG teams' combine their advanced marketing, technology, and analytics knowledge to enable marketing and analytics teams and build sustainable capabilities.
"Amperity is an enterprise-scalable solution that delivers across all four capability functions of BCG’s CDP vendor framework: Data ingestion, Unifying Customer Records; Intelligence & Decision Making; and Activation."
Learn how Amperity and BCG unified billions of records for a leading lifestyle brand
A lifestyle brand came to Amperity and BCG as they were pivoting from a primarily wholesale-driven business to direct-to-consumer to drive their next phase of business growth. With limited internal resources available to implement a Customer Data Platform, having a strategic partner was the key they needed to ensure the project run smoothly— ultimately enhancing their digital transformation far faster than they could on their own.
![Silhouettes of seven men playing volleyball with text: Lifestyle Brand.](https://amperity.imgix.net/5vqt5w81x2im/2aPd2XBakJCQaE6khVtgun/09df62261ec43165e09eabee7167b19f/CaseStudy_LifestyleBrand_Hero.png?auto=format%2Ccompress&fit=max&w=2560)
Amplify 2021 - Enabling Growth Through a Modern TechStack
Marketers must know, understand, and then intelligently activate & engage their consumers to drive growth. Accordingly, a Modern TechStack is fundamental to best-in-class Data-Driven Marketing. Here we discuss what it takes to deploy a CDP effectively and the value unlock that comes from more effective acquisition and retention strategies.
![Alex Barocas, Partner and Associate Director, Personalization & Digital Marketing, BCG](https://amperity.imgix.net/5vqt5w81x2im/7Ds0bqSKIGNcCm3uzFZUQn/920b2c427db19603d5a09b8201f5d62e/Amplify2021_VideoHeros_BCG.png?auto=format%2Ccompress&fit=max&w=2560)