Amperity & BCG
BCG and Amperity partner to transform marketing capabilities to drive brand and business growth through accelerating a customer-centric strategy and building sustainable advantages in customer data and analytics.
BCG's diverse, global teams are passionate about unlocking potential and making change happen. BCG delivers integrated solutions through leading-edge management consulting, technology and design, advanced analytics and AI, and corporate and digital ventures.
Learn how Amperity and BCG unified billions of records for a leading lifestyle brand
A lifestyle brand came to Amperity and BCG as they were pivoting from a primarily wholesale-driven business to direct-to-consumer to drive their next phase of business growth. With limited internal resources available to implement a Customer Data Platform, having a strategic partner was the key they needed to ensure the project run smoothly— ultimately enhancing their digital transformation far faster than they could on their own.
Amplify 2021 - Enabling Growth Through a Modern TechStack
Marketers must know, understand, and then intelligently activate & engage their consumers to drive growth. Accordingly, a Modern TechStack is fundamental to best-in-class Data-Driven Marketing. Here we discuss what it takes to deploy a CDP effectively and the value unlock that comes from more effective acquisition and retention strategies.