BCG and Amperity partner to transform marketing capabilities to drive brand and business growth through accelerating a customer-centric strategy and building sustainable advantages in customer data and analytics.

BCG's diverse, global teams are passionate about unlocking potential and making change happen. BCG delivers integrated solutions through leading-edge management consulting, technology and design, advanced analytics and AI, and corporate and digital ventures.

Amperity & BCG

BCG and Amperity have partnered to help brands deploy their Customer Data Platform with quality

Deliver value

BCG defines high value business use-cases and manages end-to-end technical, data, and integration needs to ensure value is delivered.

Accelerate Deployment

Our joint methodology has proven to accelerate our customers’ time to value by 37%.

Empower clients

Amperity & BCG teams' combine their advanced marketing, technology, and analytics knowledge to enable marketing and analytics teams and build sustainable capabilities.

"Amperity is an enterprise-scalable solution that delivers across all four capability functions of BCG’s CDP vendor framework: Data ingestion, Unifying Customer Records; Intelligence & Decision Making; and Activation."

Learn how Amperity and BCG unified billions of records for a leading lifestyle brand

A lifestyle brand came to Amperity and BCG as they were pivoting from a primarily wholesale-driven business to direct-to-consumer to drive their next phase of business growth. With limited internal resources available to implement a Customer Data Platform, having a strategic partner was the key they needed to ensure the project run smoothly— ultimately enhancing their digital transformation far faster than they could on their own.

Silhouettes of seven men playing volleyball with text: Lifestyle Brand.

Amplify 2021 - Enabling Growth Through a Modern TechStack

Marketers must know, understand, and then intelligently activate & engage their consumers to drive growth. Accordingly, a Modern TechStack is fundamental to best-in-class Data-Driven Marketing. Here we discuss what it takes to deploy a CDP effectively and the value unlock that comes from more effective acquisition and retention strategies.

Alex Barocas, Partner and Associate Director, Personalization & Digital Marketing, BCG

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