Partner and Associate Director, Personalization & Digital Marketing, BCG

Alex Barocas

Partner and Associate Director, Personalization & Digital Marketing, BCG

Posts & Resources

On-demand Webinar

Stop Spending on Marketing Tech Until You Solve Identity

This webinar will discuss how and why brands should invest in mastering identity to drive business value.

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Alex Barocas, Partner and Associate Director, Personalization & Digital Marketing, BCG

Video

Amplify: Enabling Growth Through a Modern TechStack

BCG's Alex Barocas discusses the trends in enterprise tech stacks and how effectively deploying a CDP is crucial for a data-driven marketing program.

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