Nikhil LaiSenior Analyst, Performance Marketing at Forrester

Nikhil Lai

Senior Analyst, Performance Marketing at Forrester

Nikhil’s research focuses on the evolution of performance marketing, including retail media, search (search engine marketing and SEO), social, TV, audio, out of home, and creative. He helps clients with guidance sessions, webinars, and workshops on the current and future states of performance marketing, SEO best practices, and how to master particular channels.

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