Peter IbarraHead of Media and Advertising Technology Solutions,
Amperity

Peter Ibarra

Head of Media and Advertising Technology Solutions, Amperity

Peter is currently serving as the Head of Advertising Solution for Amperity, developing product strategy across digital media, Retail Media Networks, second-party data collaboration, adtech partnerships, and post-cookie first-party activation. Prior to joining Amperity, Peter served as the Director of Strategic Initiatives at Dstillery, where he oversaw the development of strategic partnerships and managed new data and marketplace integrations for Dstillery's audience products.

Resources featuring Peter Ibarra

A series of overlapping circles, suggesting different audience groups and the ability to target outreach.

Blog

Nov 22

In Digital Advertising, Focus On Reaching People Over Devices

Understanding how audience addressability and match rates are different (and why it matters)

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Three men sitting onstage at Amperity Amplify Summit. Featuring Paramount and the Trade Desk.

Video

Amplify: The Future of Identity in Cookieless Advertising

Explore the dynamic online advertising landscape, and learn new ways that brands can reach customers with their owned data. 

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Woman looking frustrated, surrounded by red icons indicating problems like a clock for slowness, a dollar sign for cost, and a warning triangle for malfunction.

Blog

Apr 2

3 Headaches of Advertising Through Onboarders (And How to Fix Them)

Switching to direct activation to ad environments makes paid media faster, less expensive, and more effective.

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Blog

Jan 17

Warning signs: Third-party cookie deprecation is already hurting your marketing

It's not a future state — there is significant signal loss today making advertising more expensive and less effective.

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Promo image for webinar - Realizing the Value & Impact of First-Party Data Partnerships

On-demand Webinar

Realizing the Value & Impact of First-Party Data Partnerships

Watch our "deminar" on First-Party Data Partnerships. Discover the power of data unification, owning your data, and real-world success stories.

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Browser window containing an eye looking towards a button labeled "Accept cookies", overlaid with text "Featuring Forrester".

On-demand Webinar

Third-Party Ad Tech is Dead: How to Build for the First-Party Future

Learn how to get the most value from first-party data and minimize the impact of data depreciation.

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Webinar featuring SPARC and Tinuiti

On-demand Webinar

The Economics of Your First-Party Data Activation

Karilyn Anderson of SPARC Group joined us for a conversation on best practices for activating first-party data.

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Paid Media Strategy webinar featuring three speakers

On-demand Webinar

Optimize Your Paid Media Strategy with Unified First-Party Data

Watch to learn where the biggest cash leaks are, how to fix them, and what to watch for in the world of paid media.

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