Sam focuses on telling Amperity's brand story across media. Trained as a translator before getting into the tech world, he likes finding the right ways to make key concepts easy to understand and use.
Posts & Resources
Five Ways Data Warehouses and Data Lakes Get Better With a CDP
While centralized data storage systems are great ways to keep data together, they don’t organize and cleanse the data so that you can make the most of it.
23 Customer Questions Every Brand Should Be Able to Ask & Answer
What do you really know about your customers?
Filling the Third-Party Cookie Void with First-Party Data
While ad tech companies devise potential solutions, brands have the best answer right at their fingertips
Third-Party Cookie Are Going Away — What Will It Look Like?
What will it look like now that third party cookies are going away and first party cookies are staying? Find out in our article.
Data Flow Can Make or Break a CDP — Here’s What You Need to Know
Transforming your business with customer data only happens if you can move that data exactly where you need it.
CDP & CRM: Turning Customer Data into Customer Service
Amperity is teaming up with Zendesk to give customer service reps easy access to reliable customer data so they can provide the best service.
Incremental Measurement: The Next Evolution in Attribution
That’s why some of the more sophisticated brands are using incremental attribution measurement, a method that compares results from a test group and a control group.
Power Up Your Attribution with Predictive CLV
Once you have a clear view of each individual customer, you can start to think about predictive attribution more strategically.
4 Challenges to Getting a Customer 360 Right
There are some critical technical challenges to contend with, and coming up short on any one of them can completely derail achieving that elusive Customer 360.