Posts & Resources
Five Ways Data Warehouses and Data Lakes Get Better With a CDP
While centralized data storage systems are great ways to keep data together, they don’t organize and cleanse the data so that you can make the most of it.
Filling the Third-Party Cookie Void with First-Party Data
While ad tech companies devise potential solutions, brands have the best answer right at their fingertips
Third-Party Cookie Are Going Away — What Will It Look Like?
What will it look like now that third party cookies are going away and first party cookies are staying? Find out in our article.
Data Flow Can Make or Break a CDP — Here’s What You Need to Know
Transforming your business with customer data only happens if you can move that data exactly where you need it.
Incremental Measurement: The Next Evolution in Attribution
Some of the more sophisticated brands are using incremental attribution measurement, a method that compares results from a test group and a control group.
Power Up Your Attribution with Predictive CLV
Once you have a clear view of each individual customer, you can start to think about predictive attribution more strategically.
7 (More) Must-Read Articles on Digital Transformation
Here's what caught our eye recently in the digital transformation space.
4 Challenges to Getting a Customer 360 Right
There are some critical technical challenges to contend with, and coming up short on can completely derail achieving that elusive Customer 360.