Sam Malissa, Head of Content Marketing, Amperity

Sam Malissa

Content & Creative, Amperity

Sam focuses on telling Amperity's brand story across media. Trained as a translator before getting into the tech world, he likes finding the right ways to make key concepts easy to understand and use.

Posts & Resources

Image displaying bird with words: DIY, CDP, Cloud City.

Blog

Three Ways to CDP

The question now is not whether to use a tech solution but which one.

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Illustration of a float labeled CDP in a lake beside a lakehouse shaped like a database

Blog

Five Ways Data Warehouses and Data Lakes Get Better With a CDP

While centralized data storage systems are great ways to keep data together, they don’t organize and cleanse the data so that you can make the most of it.

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Illustration showing first-party data replacing third-party cookies

Blog

Filling the Third-Party Cookie Void with First-Party Data

While ad tech companies devise potential solutions, brands have the best answer right at their fingertips

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Graphic of screen with alert: "Do you accept that your 3P cookies are going away?"

Blog

Third-Party Cookie Are Going Away — What Will It Look Like?

What will it look like now that third party cookies are going away and first party cookies are staying? Find out in our article.

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Dots and lines shooting off to the right

Blog

Data Flow Can Make or Break a CDP — Here’s What You Need to Know

Transforming your business with customer data only happens if you can move that data exactly where you need it.

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Teal datawave pattern

Blog

How Executives at Consumer Brands are Responding to Coronavirus

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Image of measurement circle.

Blog

Incremental Measurement: The Next Evolution in Attribution

Some of the more sophisticated brands are using incremental attribution measurement, a method that compares results from a test group and a control group.

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Image Displaying mathematical graphic.

Blog

Power Up Your Attribution with Predictive CLV

Once you have a clear view of each individual customer, you can start to think about predictive attribution more strategically.

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Colorful squares with lines and nodes running through them

Blog

7 (More) Must-Read Articles on Digital Transformation

Here's what caught our eye recently in the digital transformation space.

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Image displays icon of Customer 360 and colorful dots

Blog

4 Challenges to Getting a Customer 360 Right

There are some critical technical challenges to contend with, and coming up short on can completely derail achieving that elusive Customer 360.

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Teal datawave pattern

Blog

7 Customer 360 Questions To Ask

Not everyone claiming to offer Customer 360 is able to deliver! If you’re ready to take the step to get your customer data in shape what do you need to consider?

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